Hoya Vision Simulator Campaign

Company Profile: HOYA is a key player in the global market for ophthalmic lenses. HOYA is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses and optical lenses.

Customer’s question: “The HVS is our latest technological breakthrough, can you help us tell the experience story?”

Campaign: Campaign movie, print ad, brochure, (e)Direct Marketing, online banners and packaging.

The tagline of the Hoya Vision Simulator Campaign “experience technology” is a play on the double meaning of ‘experience’. We characterize the HVS as something called ‘experience technology’ (technology with the power to deliver an experience) and we also invite them to experience technology, i.e. become acquainted with the technology via a sensorial experience.

recorded in 4k, Blackmagic Production Camera, After Effects, Element 3D and Blender.

visite the website: www.hoya-vision-simulator.com